Lionel Messi Joins Fantasy Soccer NFT Game Sorare


  • The agreement between the Argentine PSG talisman and French collectible NFT card game company Sorare
  • makes Messi an official investor and ambassador of the brand.
  • Sorare users can exchange cards and participate in fantasy soccer tournaments with their collected teams.
  • The deal marks Messi’s second with French blockchain companies this year.


Seven-time Ballon d’Or winner Lionel Messi is set to participate in fantasy NFT collectible soccer game Sorare as an investor and brand ambassador, the company announced in a statement made on Wednesday, November 9th.

The Argentine forward for French club Paris Saint-Germain (PSG) will assist Sorare in setting new standards for how fans connect and interact with clubs and players, the company said.

The announcement revealed that the two parties will work together to create new content and experiences for fans. The agreement further establishes Messi as a shareholder in the company at an undisclosed level.


A “Big Milestone”

CEO and Co-Founder of Sorare, Nicolás Julia, expressed that the opportunity to bring Messi onboard marked a “great milestone” for the company.

"We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon," CNBC reported.

Sorare allows users to collect and exchange NFT player cards as they look to build and manage the best team of five players to participate in fantasy soccer tournaments.

The company claims that the use of collectible


, which keep records of ownership on the blockchain, means that the virtual cards, which bear the likenesses of real players and their abilities, automatically creates “digital scarcity”, thereby encouraging trade.



New Ways to Express Passion for Soccer

Sorare is a Parisian startup with a net worth is $4.3 billion, according to the latest records. The company claims to have a presence in 185 countries, with a userbase numbering more than two million.

The company holds association agreements with more than 300 sports teams and leagues around the world, including Germany’s Bundesliga, and Spain’s La Liga. Lately, it the firm has worked to expand its platform into other sports, such as basketball and baseball.

"Fans have always looked for ways to express their passion and get closer to the players and teams that they love," Messi said in a statement. "Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do that, wherever they are in the world," he added.



Source : by Santiago Contreras - November 09, 2022 logo


240 rue Evariste Galois,

06410 Biot,

Sophia Antipolis

Automata Pay

65-66 Warwick House 4th

Floor, Queen Street, London

England, EC4R 1EB

Automata Pay Europe Ltd

3rd Floor Ormond Building,

31-36 Ormond Quay Upper,

Dublin 7, D07 Ee37

Automata ICO Ltd

Italian Branch

Via Archimede, 161,

00197 Roma


The purchase of digital assets is subject to a high market risk and price volatility. Changes in value can be significant and occur rapidly and without warning. Past performance is not a reliable indicator of future performance. The value of an investment and returns can fluctuate both up and down, and you may not recover the amount you invested. RISK WARNING

Automata ICO Limited has a branch in Italy with its registered office at Via Archimede, 161, Roma, Italy, and registered in Italy under number 96550860587 with the Organismo Agenti e Mediatori (OAM) as a Virtual Asset Service Provider (VASP).

Automata France SAS is a company registered in France with the company number 902 498 617. Automata FRANCE SAS is registered with the french Financial Market Authority, l’Autorité des marchés financiers (“AMF”), as a provider of Virtual Asset Service Provider under number E2023-087.

Automata Pay Europe Limited is a partner of Modulr Finance B.V., a company registered in the Netherlands with company number 81852401, which is authorised and regulated by the Dutch Central Bank (DNB) as an Electronic Money Institution (Firm Reference Number: R182870) for the issuance of electronic money and payment services. Your account and related payment services are provided by Modulr Finance B.V. Your funds will be held in one or more segregated accounts and safeguarded in line with the Financial Supervision Act.