Crypto Firms Receive FCA 'Final Warning' Ahead of UK Marketing Overhaul



Crypto firms marketing their assets to UK consumers have received a stern warning in a missive dated September 21 from the United Kingdom’s Financial Conduct Authority (FCA), responsible for overseeing the nation’s financial markets. 


This warning comes in the wake of growing concerns over the alarming apathy exhibited by many crypto entities towards forthcoming marketing regulations, which could result in severe consequences if ignored. The FCA’s four-page letter outlines its diligent efforts to establish a collaborative dialogue with digital currency firms, aiding them in navigating the new set of rules unveiled earlier this year. 


Notably, the regulatory body has extended the compliance deadline from October 8 to January 8, 2024, citing the need for technical refinements and the publication of comprehensive best practice guidelines. Despite these efforts, the FCA lamented that numerous unregistered overseas cryptoasset firms have remained unresponsive, with only a mere 24 out of 150 surveyed entities acknowledging their outreach. 


FCA: Proactive Compliance Becomes Imperative For Crypto Firms Under the impending regulatory framework, crypto companies are expected to take proactive measures to ensure compliance. Once the regime takes effect, unauthorized and unregistered businesses will be limited to disseminating financial promotions that have received prior approval from an authorized entity or fall within specific exemptions outlined in the Financial Promotion Order.  


Failure to abide by these guidelines could lead to dire consequences, including imprisonment of up to two years, unlimited fines, or both. The new regulations demand that crypto companies revamp their marketing strategies to ensure fairness and accuracy, incorporating prominent risk warnings. 


Incentive schemes, such as refer-a-friend bonuses, are categorically prohibited under the new framework, aiming to safeguard investors from potentially misleading tactics. Navigating The Four Legal Avenues To market their services to UK customers within the bounds of the law, companies will need to follow one of four prescribed legal avenues. These paths encompass both qualifying for exemptions and securing regulatory approval, ensuring that businesses adhere to the stringent guidelines set forth by the FCA.


As the FCA reiterates its commitment to fostering compliance and transparency in the crypto industry, the clock is ticking for cryptocurrency firms to engage with regulators and adapt to the impending regulatory landscape. Ignoring these warnings could lead to dire repercussions, as the FCA stands resolute in its mission to protect UK consumers from potential risks associated with cryptocurrency investments. 


As the compliance deadline approaches, it remains to be seen whether the crypto industry will embrace these changes or face the ramifications of noncompliance, which the FCA has unequivocally warned against. Featured image from iStock 


Source : Bitcoinist / September 22, 2023 logo


240 rue Evariste Galois,

06410 Biot,

Sophia Antipolis

Automata Pay

65-66 Warwick House 4th

Floor, Queen Street, London

England, EC4R 1EB

Automata Pay Europe Ltd

3rd Floor Ormond Building,

31-36 Ormond Quay Upper,

Dublin 7, D07 Ee37

Automata ICO Ltd

Italian Branch

Via Archimede, 161,

00197 Roma


The purchase of digital assets is subject to a high market risk and price volatility. Changes in value can be significant and occur rapidly and without warning. Past performance is not a reliable indicator of future performance. The value of an investment and returns can fluctuate both up and down, and you may not recover the amount you invested. RISK WARNING

Automata ICO Limited has a branch in Italy with its registered office at Via Archimede, 161, Roma, Italy, and registered in Italy under number 96550860587 with the Organismo Agenti e Mediatori (OAM) as a Virtual Asset Service Provider (VASP).

Automata France SAS is a company registered in France with the company number 902 498 617. Automata FRANCE SAS is registered with the french Financial Market Authority, l’Autorité des marchés financiers (“AMF”), as a provider of Virtual Asset Service Provider under number E2023-087.

Automata Pay Europe Limited is a partner of Modulr Finance B.V., a company registered in the Netherlands with company number 81852401, which is authorised and regulated by the Dutch Central Bank (DNB) as an Electronic Money Institution (Firm Reference Number: R182870) for the issuance of electronic money and payment services. Your account and related payment services are provided by Modulr Finance B.V. Your funds will be held in one or more segregated accounts and safeguarded in line with the Financial Supervision Act. How we keep your money safe.