Bitcoin ETF issuers push 3 crypto ads in 48 hours


Spot Bitcoin exchange-traded fund (ETF) issuers have fired two new salvos in a brewing crypto marketing war, rolling out a total of three crypto ads in just two days.

Bitwise rolled the first Bitcoin ETF advertisement on Dec. 18 featuring actor Jonathan Goldsmith, known for his "Most Interesting Man in the World" character from an advertising campaign with Dos Equis beer.

Days later on Dec. 20, Hashdex published its crypto advertisement featuring a dumper truck with the captions “Stocks aren’t crypto, fixed income isn’t crypto, precious metals? nope, not crypto either,” before promoting the firm.

“Thought you would like to know, Satoshi sends his regards,” Goldsmith said, continuing in character to promote Bitcoin.

However, the consensus from responses across social media was that Bitwise’s advertising campaign came out on top.

Notably, the branding push from the two asset managers shows an outsized deal of confidence in a financial product that has yet to receive regulatory approval.

Analysts have pegged the odds of the SEC approving one or all of the 13 pending spot Bitcoin ETFs at 90% by Jan. 10.

On Dec. 20, Bitcoin pioneer and JAN3 CEO Samson Mow commented on the significance of the marketing campaigns for Bitcoin ETFs.

Mow explained the companies vying for a spot BTC ETF are all in competition with one other for investors, inflows, and assets under management, adding that their primary weapons are branding.

“This battle for the Bitcoin orange glow is going to heat up like you can’t imagine,” he wrote.

“Think Jonathan Goldsmith is interesting? Wait until BlackRock makes the ad with Novak Djokovic saying ‘Bitcoin is for winners’. Or the Fidelity Super Bowl ad with Michael Saylor saying there is no second-best ETF.”

Source : Cointelegraph by Martin Young / Dec 21, 2023 logo


240 rue Evariste Galois,

06410 Biot,

Sophia Antipolis

Automata Pay

65-66 Warwick House 4th

Floor, Queen Street, London

England, EC4R 1EB

Automata Pay Europe Ltd

3rd Floor Ormond Building,

31-36 Ormond Quay Upper,

Dublin 7, D07 Ee37

Automata ICO Ltd

Italian Branch

Via Archimede, 161,

00197 Roma


The purchase of digital assets is subject to a high market risk and price volatility. Changes in value can be significant and occur rapidly and without warning. Past performance is not a reliable indicator of future performance. The value of an investment and returns can fluctuate both up and down, and you may not recover the amount you invested. RISK WARNING

Automata ICO Limited has a branch in Italy with its registered office at Via Archimede, 161, Roma, Italy, and registered in Italy under number 96550860587 with the Organismo Agenti e Mediatori (OAM) as a Virtual Asset Service Provider (VASP).

Automata France SAS is a company registered in France with the company number 902 498 617. Automata FRANCE SAS is registered with the french Financial Market Authority, l’Autorité des marchés financiers (“AMF”), as a provider of Virtual Asset Service Provider under number E2023-087.

Automata Pay Europe Limited is a partner of Modulr Finance B.V., a company registered in the Netherlands with company number 81852401, which is authorised and regulated by the Dutch Central Bank (DNB) as an Electronic Money Institution (Firm Reference Number: R182870) for the issuance of electronic money and payment services. Your account and related payment services are provided by Modulr Finance B.V. Your funds will be held in one or more segregated accounts and safeguarded in line with the Financial Supervision Act. How we keep your money safe.