Basic Attention Token Explained


Unleashing a revolution in the digital advertising landscape, Basic Attention Token (BAT) is not merely a cryptocurrency but a paradigm shift. Imagine a world where both creators and consumers thrive in a digital ecosystem. BAT, operating on Ethereum and seamlessly integrated into the innovative Brave web browser, is the catalyst for this transformative vision. This cryptocurrency pioneers fairness, empowering users, rewarding engagement, and offering advertisers a direct line to a receptive audience.


Brendan Eich, the mastermind behind JavaScript and co-founder of Firefox, founded Brave Software and created BAT. In 2017, Brave conducted an ICO for BAT, raising $35 million in just 30 seconds. This visionary project reserved 500 million BAT, with 200 million for the Brave team and 300 million for future platform promotion.

How does BAT work?

BAT transactions find their home on Ethereum's public blockchain. Brave, the free web browser designed by the BAT team, ensures a lightning-fast experience by serving ads only to users who opt-in. The Brave Rewards program allows users to earn BAT for viewing ads or support their favorite content creators. The Brave Micropayments Ledger tracks BAT movements, enabling seamless transactions between advertisers, publishers, and readers through smart contracts.

BAT’s selling point

In the advertising world, attention is currency. BAT flips the script by compensating viewers with tokens, ensuring that advertisers pay for genuine engagement. Brave's revenue-sharing model pays BAT to users who view ads, creating a sustainable digital economy. With a capped supply of 1 billion BAT and the assurance that no new tokens will be created, BAT holds intrinsic value for investors.

Final thoughts on BAT

BAT transforms the adversarial advertiser-user relationship into a collaborative partnership. Advertisers reach an engaged audience, users earn a share of ad revenue, and publishers sustain their content creation. BAT breaks the cycle of ad avoidance and mistrust, offering an ad platform beneficial to all stakeholders – advertisers, publishers, and viewers alike.

Source : Rayn Research / Jan 9, 2024 logo


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