Web3 will play a critical role in bringing new value to traditional sporting events like football, in this case, the World Cup 2022. Crypto exchanges such as OKX and Binance aim to bridge this gap between sports and the virtual world
The FIFA World Cup 2022 is almost here. The biggest teams, icons, and champions are all aiming for one goal: to lift that golden trophy.
Qatar, the host of the World Cup 2022, has spent almost $220 billion to host around 1.5 million visitors from across the globe.
But what makes this event so special is the added touch of two legends. Two of the most prominent names in football, Cristiano Ronaldo and Lionel Messi, will be playing. This will likely be their last shot at a World Cup victory before they retire.
Apart from that, the blockchain and web3 elements have added a touch of uniqueness to this event. Imagine interactive games, fan communities, collectibles, and much more.
Web3, NFTs, and Football — Bridging the Gap
The demand for web3 is growing.
Each month there are now thousands of jobs posted by companies aiming to hire the talent they need to build, innovate, and grow web3 projects.
The web3 and NFT space has been grabbing more and more attention from mainstream brands as of late. This is mainly because NFTs have become a popular approach for brands to communicate with their customers and showcase their products.
As per Bloomberg, cryptocurrency companies committed more than $2.4 billion to sports marketing in the past 18 months. As the 2022 FIFA World Cup draws closer, NFTs and web3 are certainly looking to capitalize on this momentum.
This time around, the biggest crypto exchanges like OKX and Binance are giving fans the ability to get involved more so than ever before.
Source : beincrypto.com/fifa-world-cup-qatar-2022-bridging-gap-one-step-at-a-time/ by Shubham Pandey - November 09, 2022